Changing consumer behavior is the ultimate objective. Changing behavior requires that an individual move:

• from current attitudes to awareness,
• from awareness to understanding, and
• from understanding to application.

SmartChoice™ is designed to drive this behavioral change and to effect the demand for health care services. Our expected outcomes are better health care and health status and reduced health plan costs. In our work with existing Fortune 500 clients, we have already begun the process of "measuring what matters" and driving for positive results. Please contact us for more information on our progress to date.

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