SmartChoice™ is leading a new revolution in thinking about the impact an employer can have on individual health care purchase decisions. SmartChoice™ is:

• A unique, patent pending program targeted not only at employee education, but at changing health plan member behaviors.
• A program to effect the demand for health care services - leading to better health care and health status and reduced plan costs.
• About achieving results through the use of proven methods of education and behavior change.
• About leveraging blended learning and communication modalities including on-line learning, facilitated learning, paper-based, phone-based and in-person knowledge transfer.
• The combination of an industry leading benefits management group and a world class learning and change organization (the Chelko Consulting Group and Knowbase Networks).
• A team with experience stretching into dozens of sectors and disciplines.

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